Charles Lim

The New Digital

Charles Lim is a Designer, Developer, and Digital Director. He operates at the intersection of design, technology and content.

Charles Lim aka Ched

Skillset

Brands I’ve Worked With

Selected Work & Awards

  • Silver Award, Best Digital Design

    Canada’s Best New Restaurants, Digital Publishing Awards 2016

  • Platinum Award, Best Loyalty or Rewards Program

    Air Canada’s Earn Your Wings, Loyalty360 Awards 2015

  • Winner, Site Design

    Mercedes-Benz Magazine, Folio Awards 2015

  • Winner, Gamification Promotion

    Air Canada’s Earn Your Wings, Colloquy Recognizes 2014

  • Industry Recognition, Best Business Web / Blog

    Sparksheet, Webby Awards 2014

  • Best Online Column B2B, Honourable Mention

    “Turning the Page on Magazine Apps: The Future of Digital Content is on the Web”
    Eddie Awards 2013

  • Best Use of Technology in Loyalty Marketing, Bronze

    Air Canada’s Earn Your Wings, The Loyalty 360 Awards 2014

  • Honourable Mention, Contest / Online Game

    Air Canada’s Earn Your Wings, min’s Digital Awards 2014

  • Honourable Mention, Microsite / Custom Website

    enRoute Eat and Vote, min’s Digital Awards 2014

  • Best Special Online Section/Microsite

    Air Canada’s Earn Your Wings, min Editorial and Design Awards 2013

  • Best Infographic

    The Year in Content, Canadian Online Publishing Awards 2013

  • Best Website Design

    Sparksheet, Canadian Online Publishing Awards 2013

  • Best Mobile-optimized Site

    Sparksheet, Canadian Online Publishing Awards 2013

  • Honorable Mention, Best Digital Magazine Overall

    Sparksheet, Content Marketing Awards 2013

  • Grand Prize, Best Custom Content Website

    Air Canada’s enRoute, Folio Awards 2013

  • Best Site Design, Finalist

    Air Canada’s enRoute, Folio Awards 2013

  • Air Canada’s onAir, First Prize, enRoute’s Special Edition Wine Magazine iPad App

    Media Market’s Northern Lights Awards 2013

  • Best Overall Web Design (Gold, Silver and Bronze)

    Air Canada Social Media Campaigns, Pearl Awards 2013

  • Best Website Design

    Sparksheet, Canadian Online Publishing Awards 2012

  • Best Mobile-optimized Website

    Sparksheet, Canadian Online Publishing Awards 2012

  • Best Digital Edition/Digital Magazine Design, Silver

    Sparksheet, Ozzie Awards 2012

  • Best Online Column B2B

    “Print in Digital Clothing: The Problem with iPad Magazine Apps”
    Eddie Awards 2011

  • Best Web Design

    Sparksheet, Canadian Online Publishing Awards 2011

  • Best Digital Design, Silver

    Sparksheet, National Magazine Awards 2011

  • Digital, Best E-Newsletter, Gold

    onAir, Pearl Awards 2010

  • Digital, Best Integrated Print and Web Program, Bronze

    enRoute Iron Chef, Pearl Awards 2010

  • Digital, Best Overall Web Design, Silver

    in LAN, Pearl Awards 2010

  • Filmbank Media

    Film Licensing and Distribution View details

    Filmbank Media

    Film Licensing and Distribution

    Challenge

    Redesign Filmbank’s website to better reflect their rebranding and improve their customers’ experience.

    Approach

    We held a workshop in London with the company stakeholders to analyse the customers’ check-out flow and identify the pain points. We performed a K-J experience to identify their most valuable customers and their needs. From there we built userpaths for each of their customer types and the company’s visual sensibilities.

    Result

    Great feedback from the client and a modern, responsive website that better serves their customers and improves their interaction with the business.

    View site
  • Canada’s Best Bars

    Voting platform for Canadians’ favourite bars View details

    Canada’s Best Bars

    Voting platform for Canadians’ favourite bars

    Challenge

    Partnering with Molson Coors brand Rickard’s and Air Canada’s enRoute magazine, create the digital piece to a multi-platform campaign aimed at finding Canada’s favourite bar.

    Approach

    My team designed and developed the website to allow users to vote for their favourite bar on a Google map, and introduced features like the “bar-o-meter” to measure west coast vs. east coast bars. We leveraged the facebook and twitter APIs to authenticate users, and tracked votes across 100 unique places.

    Result

    A large influx of traffic and social media buzz in local markets. 15 of the bars were then featured in an issue of enRoute, which has a circulation of over a million people.

    View site
  • Turkish Delights

    Social Media Program View details

    Canada’s Best Bars

    Voting platform for Canadians’ favourite bars

    Challenge

    Feature Air Canada’s new route to Istanbul in a fun, engaging way.

    Approach

    To highlight Istanbul’s rich history and beautiful vistas, Spafax developed a destination microsite comprised of geo-targeted instagram photos, facts and trivia about Istanbul and Turkey. A quiz game was also built to complement the destination, where users could win a trip to Turkey based on how well they did (and if they share).

    Result

    The client was ecstatic with the results, and the response from users was positive. The campaign took home Gold for Best Overall Web Design at the 2013 Pearl Awards.

    View site
  • Eat and Vote

    Eat. Vote. Win. View details

    Eat & Vote

    Eat. Vote. Win.

    Challenge

    Invite Canadians from coast to coast to vote for their favourite new restaurant from a list of nominees, curated by an expert panel of respected regional critics, producers and food industry insiders.

    Approach

    We designed and built a microsite to funnel users into our voting flow, and made changes to our design based on the ongoing data. Building on our past efforts, we strove to make the voting mechanism even more efficient by making the call to actions stronger and the authentication with Facebook and Twitter APIs faster.

    Result

    More than 75,000 votes, increasing by 40% year-over-year for the past three years. Great social media buzz, with restaurant owners and fans engaging with each other online. 6.23 pages viewed per visit, over two minutes time on site.

    View site
  • Penny Black Media

    Independent Film Distributors View details

    Eat & Vote

    Eat. Vote. Win.

    Challenge

    Design and build a brand new website to kick-off an era of prosperity for Penny Black Media.

    Approach

    Create a modern, boutique website for Penny Black Media’s customers. A simple, but powerful interface that gains users trust and allows users to securely screen and review films via password.

    Result

    The client was delighted with the result, and their customers found it very easy to find films in the ever-growing catalog.

    View site
  • National Treasures / Your Choice

    Good stories of those living abroad. View details

    National Treasures / Your Choice

    International Social Media Program

    Challenge

    Evoke Canadian pride in celebration of Canada Day and promote Air Canada as Canada’s national airline by featuring Canadian destinations.

    Approach

    An interactive social sharing experience that provided insight into Air Canada’s clientele by allowing users to explore Air Canada’s destinations. Present users with an interactive map of Canada and prompt them to select their desired destination and their reason for wanting to travel there. Users could view other submissions and learn about highlights of new places from each other.

    Result

    The overall experience was inspirational, collaborative, and educational. 60% of visitors submitted a response. The most popular words used in the responses were “love,” “visit” and “Canada.” The site won Bronze for both Best Interactive Content and Best Web Design at the 2013 Pearl Awards. It was so successful that we reused the codebase for another Air Canada campaign, but centered around Asian Canadian users, titled Your Choice, Your Trip, which was shortlisted for a 2015 Marketing Award.

  • Air Canada enRoute Eats: Canada’s Restaurant Guide

    iOS App View details

    enRoute EATS App

    International Social Media Program

    Challenge

    Create a guide to the top restaurants in Canada, with 250 listings curated by the editors of Air Canada’s enRoute magazine for the past 12 years.

    Approach

    A continuously updated interface to scale across the ever fragmented iOS devices. It features detailed listings and a fast and easy navigation to search by cuisine, location or dish. You can also share and save your favourites.

    Result

    Has a 4.5 star rating on the App Store. Featured as a key piece of the annual Canada’s Best New Restaurants campaign.

    Download on iTunes

  • Sparksheet

    Record-breaking Award-winning Magazine View details

    Sparksheet

    Record-breaking Award-winning Magazine

    Challenge

    Create a publication to sell the expertise of Spafax by rounding up thought leaders and curating the best ideas in the industry.

    Approach

    Sparksheet is a multiplatform magazine that explores the unexpected connections between different parts of the media and marketing universe, from journalism and entertainment, to advertising and technology. As the founding Creative Director (and columnist), I wanted to create a clean and focused reading experience to showcase the ideas as a contemporary magazine, rather than just another marketing blog. I also programmed the site myself.

    Result

    Besides great support through the upper ranks of Spafax and Tenthavenue, Sparksheet has won a bunch of awards, including three webby honorable mentions for the past three years, a Silver National Magazine award for Best Digital Design, and a record-shattering 22 Golds won at the Canadian Online Publishing Awards, the most by any publication ever. Along the way, I also won an Eddie award for a column about magazine apps.

    View site
  • Spafax.com

    Global corporate Website View details

    Spafax

    International Content Agency

    Challenge

    Create a “story hub,” giving all Spafax employees the opportunity to tell the company’s stories across the globe.

    Approach

    Over the years, I’ve redesigned Spafax’s corporate site three times and have served as Creative Director for its global corporate identity, from stationery to tradeshow booths. Before beginning this project, we pored through and documented all past feedback from the website’s previous incarnation in both style and structure. We wanted to reduce the barrier to publish and encourage content of any kind. We stripped away all the fluff and favoured a minimal aesthetic, led by a carefully crafted grid system with carefully cropped visuals flowing through it.

    Result

    Besides being a corporate website that the staff can be proud of, at its core, it’s a robust content platform that editors and general staff can easily update. It also spawned a universal visual design language that can be reused throughout all Spafax communications.

    View site

Some Recommendations

More recommendations on my LinkedIn Profile.

Some of my Writing

On my blog, Crooked Pixels, I write about design, technology, and everything in between.

Contact Me

  My LinkedIn Profile