Charles Lim aka Ched

Designing Stories, Defining Brands

Charles Lim is a Brand and Creative Leader with 20 years of marketing experience leading multidisciplinary teams across B2B, editorial, and client services.

I’m passionate about craft, collaboration and continuous learning. My work lives at the intersection of design, technology and content. You can find me in Toronto under a pile of things that inspire me.

Brands I’ve Worked With


About Me

I’m currently leading Brand & Content at PartnerStack. Previously, I’ve held agency and client-side roles in technology, media and branding companies.

I help teams align around a clear brand strategy to guide predictable execution that leads to business success. Whether it’s marketing, fundraising or product development, I can simplify complexity and get everyone on the same page.

If you’re a senior leader at your company and would like to know more about my services, get in touch.

My Expertise

  • Branding & Storytelling, at Scale

    Every brand has unique stories to tell, and there are always new ways to tell them. I help brands differentiate themselves and create processes to get the most value out of their channels.

  • Content, Creative & UI/UX

    I help create clear and visually engaging digital experiences, even in the face of complexity and changing information. There’s always a way to tell a brand's story; all it needs is some perspective.

  • Technology & Production

    Things always seem trivial until they're not. I work with multidisciplinary teams to ship predictably without compromising quality to ensure performance, accessibility and tracking.

Topics I nerd out about

  • Pop culture & Media

  • Art & Design

  • Consumer Tech

  • Hip Hop

  • Video Games

Some of my Writing

On my blog, Crooked Pixels, I write about design, technology and media.

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